WORK EXPERIENCE
GATIK | HEAD OF BRAND MARKETING AND COMMUNICATIONS May 2022 - Apr 2024 | Boston, MA and Mountain View, CA

• Brand Development: Positioned Gatik as the market leader in autonomous B2B delivery; increased brand awareness with investors, policymakers, and Fortune 500 customers. Leveraged brand marketing to support the signing of three new revenue- generating contracts, meeting annual 2023 performance goals.

• Public Relations: Led media relations, announcement campaigns, press release management and strategic communication initiatives. Successfully secured coverage in top-tier publications (e.g., Forbes, Reuters, Bloomberg), driving positive brand sentiment and increasing recognition with target audience. Managed external PR agencies to develop and execute media plans that generated excitement among industry leaders.

• B2B Marketing: Led partner marketing efforts with teams at Isuzu Motors, Walmart, Kroger, Tyson Foods, Pitney Bowes, Goodyear, and Microsoft Corporation. Supported business development team and go-to-market strategy with joint marketing campaigns and co-branded presence at industry events, including Consumer Electronics Show (CES), Home Delivery World and UP.Summit.

• Website Development and Launch:

  • Led the redesign and strategic overhaul of www.gatik.ai. This included the development of an efficient RFP process, ensuring leadership approval of project scope and budget; partnered with procurement to reduce website spend by over $75,000 at launch.

  • Maintained website post launch and reported on monthly Google Analytics and sales funnel performance.

• Video Production: Collaborated closely with internal teams and external partners to guarantee the seamless execution of video content that aligned with Gatik's go-to-market strategies.

  • Led the production of branded video content, which included scoping projects, developing content and pitches, storyboarding, scripting, budgeting, selecting vendors, negotiating rates, securing locations and finalizing schedules.

  • Supervised filming in studios and in the field; directed talent and managed timelines to ensure that shot list, key messages and SOW expectations were met.

  • Directed editors in post-production, including finalizing music and voiceovers, overseeing visual effects, developing overlay text copy and executing on final distribution.

  • Delivered results in fast-paced environments within tight timelines, while navigating budget constraints and adapting in unpredictable scenarios. Demonstrated ability to lead large scale projects, as well as projects with limited budget.

• Creative Direction: Demonstrated track record in content production, transforming conceptual ideas into impactful visual media; consistently pushed creative boundaries while anchoring each project around Gatik’s mission and core business objectives.

  • Managed team of in-house graphic designers and external creative agencies in crafting digital media, including social media assets, web graphics, and photography, aligning each element with brand standards and campaign objectives.

  • Collaborated with a diverse portfolio of photographers to align creative styles, project timelines, and budget requirements; secured the best-fit talent, achieving 100% project completion with executive leadership satisfaction.

  • Effectively communicated project progress, status updates and final outcomes to stakeholders and cross-functional teams, ensuring alignment with strategic objectives and brand vision.

• Social Media Management: Amplified Gatik's social media presence, particularly on LinkedIn, achieving a growth rate of over 25% in follower count within six months.

MOTIONAL | SR. BRAND MARKETING AND COMMUNICATIONS MANAGER Jan 2018 - Jul 2021 | Boston, MA

• Brand Development and Company Launch: Managed brand agency partners and vendors, led the selection of the company name, created Motional's brand identity, and developed comprehensive brand guidelines to ensure a cohesive image and message across all platforms. A key part of the company’s public unveiling was the launch of www.motional.com.

• Content Development:

  • Launched Motional's Consumer Mobility Report, which highlighted public perception of autonomous vehicles. The report garnered the attention of industry leaders, partners, policymakers, and top tier news outlets.

  • Led the launch of Minds of Motional blog, an initiative to promote the team behind Motional that is making autonomous vehicles a reality.

• Creative Direction and Visual Media Production: Led the production of visual assets, including videos (e.g., Motional brand launch video which amassed 1.7 million views on YouTube) and campaign photography for use across external and internal communications.

• B2B Partnerships: Directed marketing initiatives for B2B partnerships, notably Motional-Lyft (formerly Aptiv-Lyft) robotaxi operations in Las Vegas; synchronized messaging and visual assets with Lyft, enhancing partnership visibility and user adoption.

ZIPCAR | CAMPAIGN AND SOCIAL MEDIA MARKETING MANAGER | BOSTON MARKETING MANAGER May 2010 – Oct 2015 | Boston, MA

• Social Media Management: Spearheaded social media strategy and campaign management for Zipcar's U.S. market, effectively aligning local marketing efforts with global initiatives.

  • Partnered with team of graphic designers to create engaging social media content to foster trust among followers.

  • Owned social media editorial calendars, wrote copy for external communications, and ensured a cohesive brand identity across Zipcar’s social media accounts.

  • Monitored Zipcar’s online reputation by addressing customer feedback via social media promptly and professionally, maintaining a positive brand sentiment.

  • Led monthly presentations on social media performance to leadership team.

• National Campaign Management: Led targeted national campaigns, involving email marketing, live events, and digital media campaigns to engage current and potential members.

• Strategic Product Launches: Designed campaigns and experiential events to support the launch of two key Zipcar products and services, Zipcar ONE>WAY and Zipvan.

EDUCATION

EMERSON COLLEGE | Bachelor of Science | Marketing and Communications, 2010

CALIFORNIA INSTITUTE OF THE ARTS | Coursera Certification | Fundamentals of Graphic Design, 2024

SKILLS

• Experienced copywriter, including short-form content for social media, long-form blogs, press releases and website copy.

• Advanced in managing video and photo production.

• Advanced in developing plans and presentations using Microsoft Office Suite programs and Google Workspace.

• Advanced in social media platforms (TikTok, Instagram, X, YouTube, LinkedIn, and Facebook) and content management systems (Wordpress).