Redesign and overhaul of Gatik.ai

As Gatik’s Brand Marketing and Communications Lead, I spearheaded the redesign and strategic overhaul of www.gatik.ai. This included the development and execution of an agency RFP process, ensuring alignment from leadership of project scope and budget. Throughout production of the website, I managed content creation, copywriting, and art direction. Once launched, I was the key point person in maintaining the website and reporting on monthly Google Analytics and sales funnel performance.

Agency partner: Baunfire| Website copywriter: Miranda Hlaing

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Motional.com Launch

During my time at Motional, I led the company’s public launch. This involved managing agency partners and vendors, leading the selection of the company name, creating Motional's brand identity, and developing comprehensive brand guidelines to ensure a cohesive image and message across all platforms. A key part of the company’s public unveil was the launch of www.motional.com.

Website agency partner: Active Theory | Website copywriter: Christie Brydon